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Brett S. Traylor Creative Direction & Design

All Breed Rescue & Training

Brett led this project during his 17-year tenure as Thinkso’s founder and executive creative director.

All Breed Rescue & Training is a shelter for dogs at risk of being put down and a training facility located in Colorado Springs, CO. We rebranded the organization and created a range of digital and printed marketing collateral, giveaways, as well as a messaging strategy aimed at expanding their reach, increasing funding, and rescuing more dogs.

The All Breed Rescue and Training logo and red symbol, a silhoutte of a dog's body made partially from the shape of a house.

All Breed’s new symbol, “House Dog,” reflects the organization's belief that with love and support, any dog can be a "nice" dog—one that can be rehabilitated, trained, and prepared for placement in a happy home.

Working with All Breed was such a welcome change from our usual bread and butter projects. The studio was filled with dogs of every kind, which just made everyone happy and excited. And knowing that our work would be used to save other dogs made it even better.

Brett Traylor, Executive Creative Director, Bst.

A set of colorful All Breed Rescue and Training brand icons: a ball, a heart, a dog poo, a bone, and a fire hydrant.

As part of the identity system, we developed a set of playful, multicolor icons (including poo!) to help illustrate the organization’s unique process and approach.

A close up a a brown and white dog's coat of fur.
A collage pattern of colorful dog silhouettes featuring a variety of sizes and breeds.

We created patterns and backgrounds to add depth to the system: the "All Breed" pattern of dogs and a selection of custom-photographed fur swatches.

All Breed Rescue and Training web homepage, with the headline, "We train dogs for life," and descriptions of their services.

The website combines a simple, effective content strategy with the new, fun, and friendly look. Central to the site architecture is the simplified process (the “four Rs”) and the ability to view the profiles of dogs available for adoption.

A poster for the All Breed Rescue and Training "A romp in the park" event with a boy and his dog wrestling in the grass.
A small beige dog with a blue collar stretching upward on its hind legs.

We designed flyer templates that can be used to create both digital images for emailing and posting online, as well as traditional printed flyers for getting word out around town about fundraising events.

We also created an image library featuring dogs belonging to our staff, friends, and partners.
 

A red tennis ball imprinted with the All Breed Rescue and Training brand logo.
An All Breed Rescue and Training branded T shirt with the dog poo symbol icon and the text, "We have a class for that."

Finally, we designed a selection of giveaways to get the All Breed name and identity out in a fun and dog-friendly way.