Financial Communications Society
Brett led this project during his 17-year tenure as Thinkso’s founder and executive creative director.
Our approach to designing the theme and materials for the Financial Communication Society’s 22nd Portfolio Awards gala was driven by a simple idea: the love of great work. An inverted “22” became a heart that we used to flavor a variety of materials and messages. Together with the color red, it all amounted to a simple but fun communications framework for the event.
At first blush, the number 22 wasn’t much to get excited about. But by turning it into a heart, we found a way to really celebrate the work being honored and reflect the “love” which designers, writers, and marketers have for the work they do. And while visually strong, it was even more effective as the event’s signature editorial device.
The program featured highly graphic, wrap-around cover art that tied into Thinkso’s sponsorship of the event.
Program interiors provided opportunities for additional messaging as well as utilizing the full range of the event identity components—including typography, iconography, and a crisp, modern layout.
Advertising was a key component of the program leading up to the event—both to encourage participation from creative agencies, but also to sell tickets for the gala.
The event identity was then extended to a range of applications including on-screen graphics, dinner menus, buttons, and banners.
