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Brett S. Traylor Creative Direction & Design

Kate Tempesta’s Urban Golf Academy

Brett led this project during his 17-year tenure as Thinkso’s founder and executive creative director.

Golf pro Kate Tempesta developed a personal development program for young children that uses the sport of golf to instill confidence and ignite passion. We handled the creation of the brand identity, which included the introduction of KTUGA’s lovable mascot, Birdie, and then rolled out a starter website, marketing materials, course curriculum, and giveaways.

Kate Tempesta's Urban Golf Academy's logo, and the orange "birdie" brand symbol and mascot waving a wing.

Birdie isn’t just a golf academy mascot, she’s the perfect playmate, partner, and golf buddy. It has been wonderful witnessing her success as KTUGA has expanded its reach to so many children throughout New York City and its suburbs.

Brett Traylor, Executive Creative Director, Bst.

A young boy with a plastic golf club leaping up in his Urban Golf Academy "birdie" mascot T shirt.
A young girl carrying a golf bag with an Urban Golf Academy water bottle and "birdie" mascot T shirt.
Birdie, the illustrated orange Urban Golf Academy mascot, carrying a golf bag.
Birdie, the illustrated orange Urban Golf Academy mascot, carrying a golf bag.
Birdie, the illustrated orange Urban Golf Academy mascot, getting ready to swing a golf club.
Birdie, the illustrated orange Urban Golf Academy mascot, carrying a golf bag with wings akimbo.
Birdie, the illustrated orange Urban Golf Academy mascot, wearing a UGA visor with wings held high.
Birdie, the illustrated orange Urban Golf Academy mascot, with a golf club in the middle of a backswing.

Birdie, the KTUGA mascot, was drawn in a range of playful poses that were easily implemented by a relatively untrained staff.

Close up of a student filling in a coloring book page of Birdie, the illustrated orange Urban Golf Academy mascot.
A variety of Urban Golf Academy marketing materials, including postcards, business cards, and a branded golf scorecard.

We created sales and marketing collateral that was cost-effective and reflective of the unique visual and editorial personality of the brand.

Kate Tempesta's Urban Golf Academy website homepage.

A simply written and designed website provides parents with the perfect amount of information, delivered in a clear and organized way.