Prinx Tires
Brett completed this project during his time as Executive Creative Director at The Strategic Agency.
Prinx Tires are sold around the world as a lower-cost option to premium-tier brands. We retooled the brand strategy and identity specifically for the North American market, then wrote and designed a new website, print and digital advertising, dealer collateral, and sponsorship materials for their partnership with the United Soccer League.
Most value tire brands build their images around hardcore off-roading, racing, and custom builds, even though most of their customers are moms, commuters, and commercial truckers. Brett led the effort to reposition Prinx to focus on ‘practical performance’ for the everyday driver.
We added “Tires” to the logotype in addition to other refinements. We also expanded the typographic and color palettes to create an open, friendly visual identity to support the “practical” aspect of the brand. Then, we got busy planning, writing, and designing the most urgent sales collateral such as product catalogs, sales sheets, and other dealer-focused tools.
Working with web designer Adam Snetman and developer Surprise Hwy, we completely rewrote and redesigned the Prinx Tires website—adding tire finder functionality and updating everything to sync with the new brand identity.
We created dealer-focused print and digital advertising that emphasizes the needs of everyday drivers.
We created game day applications, such as the electronic field wall, and branded attendee experiences at select United Soccer League games.
