The Related Companies - Brett Traylor

We helped renowned real estate developer, Related, revamp the leasing package for Bronx Terminal Market, their 17-acre, million square foot shopping center next to Yankee Stadium in the Bronx. Using a system of pre-printed materials in combination with variable templates, we created a framework that could be customized for any prospect.

The Bronx Terminal Market logotype on a window that's reflecting a New York street scene.

This project didn’t have the swagger or budget of a flashy new Manhattan development. It was in the Bronx and had seen a bit of wear, but through good design and a well-executed plan, we delivered a package that really refreshed and energized the marketing of the property.

Brett Traylor, Executive Creative Director, Bst.

A hand pulling open the cover of the Bronx Terminal Market leasing brochure.

The cover photo on the Bronx Terminal Market leasing brochure, showing figures in motion on a broad sidewalk from above. — Simple refinements were made to the visual identity, including re-typesetting the logo in both linear and stacked configurations and establishing a consistent color palette.
The cover of the leasing brochure leads with the new branding, allows for a dramatic full-color photograph, and provides an executive overview of the property to give a sense of the place at a glance.

Page from the Bronx Terminal Market leasing brochure displaying statistics about the facility. — Simple refinements were made to the visual identity, including re-typesetting the logo in both linear and stacked configurations and establishing a consistent color palette.
The cover of the leasing brochure leads with the new branding, allows for a dramatic full-color photograph, and provides an executive overview of the property to give a sense of the place at a glance.

A close up of a map showing the location of the Bronx Terminal Market with population statistics for the Bronx and Manhattan. — Maps and site plans were uniquely styled for Bronx Terminal Market, employing the established color and typographic palettes.

Several inside page spreads from the Bronx Terminal Market leasing brochure with stats and photos of the space. — The oversize 11” x 17” format affords the opportunity to customize maps and floor plans and view imagery at a large scale. These variable data pages are edited and printed in-house by the client as their need dictates. The smaller sheets capture the overall narrative of Bronx Terminal Market, and are pre-printed on a lighter, textured stock. The entire package is then bound, in-house, by the leasing manager.

A map GIF of the Bronx Terminal Market showing the different configurations of the market's multiple levels. — Floor plans are keyed to the unique, multi-level configuration of the property to help the user understand the specifics of the space offered for lease.

Shoppers in motion outside the Bronx Terminal Market entrance.

A woman and her son shop for flowers in one of the Bronx Terminal Market stores.

Three shoppers take a break in the Bronx Terminal Market food court.

A woman pushes a shopping cart with her young son in of the Bronx Terminal Market stores.

Close up a iced coffee cup on a table in the the Bronx Terminal Market.

A view from behind of a family exiting the Bronx Terminal Market hand in hand. — We organized and art-directed a custom photoshoot to express the unique spirit of the property and its surrounding community.