Wine - Brett Traylor

We helped WineDirect, experts in direct-to-consumer marketing and fulfillment services for wineries, to consolidate disparate business functions and brand identities, and roll out a new visual identity, messaging strategy, and website. As a result, WineDirect was able to reassert itself as the industry leader and better connect with clients and prospects.

While the logo is just one touchpoint within the system, the elegance with which it was executed is emblematic of the entire package. The line between the D and I complete the picture of a wineglass. Likewise, WineDirect is the single link between wineries and their customers.

Brett Traylor, Executive Creative Director, Bst.

Wine glass icon animates into the WineDirect logotype. — The ease and simplicity of the logo treatment mirrors WineDirect’s streamlined business model.

WineDirect website featuring new tagline, "The Winery's Champion," and DTC Advisor wizard for selling wine directly to consumers. — We architected, designed, and wrote a website for WineDirect that embodies its new client-first positioning. It features the “DTC Advisor,” a wizard that diagnoses what a winery needs to effectively sell directly to consumers, depending on where they are in the process.

Wine Direct magazine ad with a hand holding a smartphone that appears to be pouring wine. — We designed ads that visually link WineDirect’s expertise in both technology and wine sales while making a simple statement about its end-to-end solutions.

"Meet the new Wine Direct" mailer with an image of two wine merchants looking at laptop computer together. — To introduce the new branding and messaging, we created a mailer that highlighted WineDirect’s value proposition while articulating the company’s commitment to its clients’ success.
By establishing clear brand guidelines and a finite, disciplined set of templates, we strengthened and streamlined WineDirect’s thought leadership.

Two examples of Wine Direct's printed thought leadership materials. — To introduce the new branding and messaging, we created a mailer that highlighted WineDirect’s value proposition while articulating the company’s commitment to its clients’ success.
By establishing clear brand guidelines and a finite, disciplined set of templates, we strengthened and streamlined WineDirect’s thought leadership.

Interior spread from Wine Direct Trend Report showing infographics and a woman using a smart phone

Interior spread of Wine Direct Trend Report showing a bar chart — We designed a DTC trend report that gave WineDirect an effective way of packaging and distributing their data as a value-add for their winery clients.

Interior spread from Wine Direct Trend Report showing a woman drinking wine in front of a laptop — We designed a DTC trend report that gave WineDirect an effective way of packaging and distributing their data as a value-add for their winery clients.

Wine Direct tee shirt illustrated with a bunch of grapes connected by dots and lines that represent e-commerce. — The connected wineglass visual is featured in other wine-related graphic expressions.

Wine Direct branded on-the-go wine class and drink coasters. — We designed WineDirect’s new illustrations to complement every touchpoint of the direct-to-consumer experience, from the website and business cards to giveaways and packaging products.

The Wine Direct logotype on the side of the company's headquarters building in Napa Valley, California. — Updated signage affixed to WineDirect’s Napa headquarters announced that there was a new WineDirect in town.