Cohen Clair Lans Greifer & Simpson
Brett led this project during his 17-year tenure as Thinkso’s founder and executive creative director.
Cohen Clair, who routinely takes on the highest-profile family law cases in the world, engaged us to rewrite and redesign their website which hadn’t been touched for a decade or more. We took the opportunity to refresh their brand image and gave them a website that is reflective of the sophistication and polish of the clients they serve.
We set out to make things warmer through design and editorial — but without overdoing it like so many other family law firms. They’re a serious bunch for the most part, and their clients are a who’s who of celebs, moguls, and public figures. We couldn’t afford to get it wrong.
To bring the Cohen Clair site up to date and get it working harder for the firm, we introduced a simple content strategy and more robust user experience, two key components the legacy site lacked.
To tell the unique story of the firm and cover its impressive capabilities, we restructured the editorial content so that page headlines and page content have a narrative flow—and, importantly, are more scannable and accessible by search engines.
Some time after launch, the client was interested in adding video content to their website. To avoid slow page load times (caused by a page loading multiple videos simultaneously) or dings to the site’s SEO score, we added a cover image to each video so that it would only load when clicked. This creates a quicker and more seamless user experience
Transforming the site from competent and generic to sophisticated and compelling, we took visual cues from the border treatment of Cohen Clair’s logo to develop a signature style for the design. Throughout, we established a refreshing human warmth and introduced a more friendly and accessible feel.
On pages with multiple videos, we organized them into a carousel that allows the user to seamlessly scroll through and select the content they’d like to view, while also giving the page a streamlined, accessible feel.
The Attorneys page presents the Cohen Clair lineup in a no-nonsense way—leaning on the unvarnished fact that they are some of the best in the world at what they do.
Attorney bio pages are open and airy, revealing the friendly accessibility of each attorney—something that may be less common given the often stressful nature of family law.
Across the site, we used custom photography for a more authentic and welcoming experience. In particular, we created a style for more intimate and expressive attorney bio photos that underscore the firm’s approachability and commitment to personalized service.
