Stadion StoryLine - Brett Traylor

Stadion StoryLine is a unique retirement product that affords participants the flexibility to customize their investment profile and financial advisors the ability to control and scale their businesses. We named and branded the plan, developed its messaging strategy, and rolled out a new website and suite of marketing collateral.

StoryLine was the first named and branded product since completing the redesign of Stadion’s brand identity a few years prior. Its marketing success speaks to the discipline of the client and the creative flexibility of the system we built for them in the first place.

Brett Traylor, Executive Creative Director, Bst.

Sta Story Line Website 2 — Stadion’s groundbreaking retirement product needed a website that guided new participants through a multistep customization process without losing them. We designed a site that gets users through the core product questionnaire quickly, and keeps them engaged with an easy- and fun-to-use interactive retirement savings dashboard.

Green sales deck on tablet reads “...every company—and every employee in that company—has a unique story.” — We developed visually rich sales decks for wholesalers and advisors to clearly explain the platform’s innovative approach and its benefits for both plan sponsors and participants.

Green magazine ad with illustrated hands reads “Every retirement investor is unique…”

Blue magazine ad with illustrated hand reads “Make it personal.”

Green banner ad reads “Custom made easy.” — Print and digital ad campaigns use unexpected imagery and solid, bold colors to stand out in trade publications. Messaging shifts to focus on what each audience cares most about. For plan sponsors, that is the opportunity to give their employees a plan that can adjust to their individual needs. For advisors, it is the ability to scale their business while still offering something that feels personalized.

Yellow brochure cover reads “Write your own happily-ever-after.”

Blue brochure cover reads “The next chapter in retirement solutions.”

Brochure reads “StoryLine is designed to provide the expertise and support your company needs...”

We wrote and designed printed brochures (top) which advisors could use in sales calls with plan sponsors and with participants at enrollment meetings. Likewise, we created multipurpose animated videos (bottom) that told the StoryLine brand story in a simple, engaging way.

Rotating images of pages in playbook for financial advisors to guide customers through enrollment. — To help ensure a successful enrollment and sales process, we wrote and designed a playbook for financial advisors that contains everything they need to know, do, and say. We knew that most advisors made the mistake of “starting in the middle”—not giving potential participants enough context to understand the product. So we wrote and designed a succinct script and high-impact, minimal-text slides. The result is an enrollment meeting that leaves investors clear on the value of StoryLine and what they need to do next, without the advisor breaking a sweat.

Two sales sheets with headlines “Write your own retirement story” and “Personalize Your Story Today.”

Yellow enrollment folder with cyclist and headline “Welcome to StoryLine.” — Simple but engaging enrollment meeting materials create a strong brand impression and clear understanding among potential participants, resulting in higher enrollment rates.

Yellow enrollment flyer reads “A retirement savings service for the different chapters of your life.” — Simple but engaging enrollment meeting materials create a strong brand impression and clear understanding among potential participants, resulting in higher enrollment rates.