Population Council
Brett led this project during his 17-year tenure as Thinkso’s founder and executive creative director.
A leading NGO focused on HIV/AIDS, reproductive health, and women’s issues, Population Council looked to upgrade to a modern website with a robust research library — accessible on suboptimal connections in over 50 countries throughout the developing world. We created a new logotype, wrote and designed the website, and collaborated with our client’s dev team to build it.
Founded by John D. Rockefeller, Pop Council, as it is known, is a powerhouse of research and publication — responsible for the invention of the IUD and pioneers of the philosophy that by improving the lives of girls and women, the progress of entire countries is affected.
Along with the introduction of a new logotype, color and typographic palettes were expanded. The Population Council homepage is welcoming, informative and highly impactful. The Council’s research is easily accessible and a streamlined navigation puts everything within reach.
A powerful search engine was high priority for accessing Population Council’s deep reservoir of research. Users across the globe are able to modify their searches based on location, topic, language, year, and media type. Country pages give a rich insight into the progress, challenges and resources associated with that location.
The site is responsively designed for use on a range of devices. Additionally, because of slow connections, particularly in countries further removed from technology, image loads and other functionality were monitored and optimized to ensure the best possible performance.
