Tradeweb “Connections”
Brett led this project during his 17-year tenure as Thinkso’s founder and executive creative director.
On the heels of a successful IPO, we reunited with Tradeweb to create a campaign that would further connect with clients and continue to support core brand offerings. The mostly digital campaign ran across the U.S. and in select international markets and culminated in a dramatic television spot that celebrated Tradeweb’s role as an electronic trading innovator.
Entering a new phase as a publicly traded company, we wanted an ad campaign that really captured the value, energy, and attitude that makes Tradeweb special.
The visually striking and boldly scripted television commercial targeted traders and other working market professionals on CNBC and similar financial news outlets in Europe.
Colorful dots and lines from Tradeweb’s new brand playbook animate to reveal unexpected images that illustrate key brand and product value propositions.
Audiences that engage with the digital ads are taken to dedicated campaign landing pages that extend the visual experience and provide more detailed product information.
Social media placements connect the audience to key brand messages.
Avoiding the typical tech-centered trade magazine imagery of Tradeweb’s competitors, full page print ads delivered the campaign’s visual and editorial themes to a broader industry audience.
